Proprietary Data + Unmatched Access + Objective Analysis =
Unique Insight for Winning Outsourcing Business

Momentum® Research and Services provide insights into key market trends and help you educate influencers, generate leads, differentiate your firm’s offerings and enhance the effectiveness of your sales efforts.

Market Intelligence – Leverage ISG data and insights to arm your go-to-market teams

• Market Trends and Insight reports to provide a top-down view of key sectors
• Contract KnowledgeBase® for an account-specific, bottom-up perspective of client activity
• AskMomentum® to provide advisor insights into your target markets

Educate the Influencers - Briefings, Dynamic RFI and data exchanges with ISG advisors

• Relationship-building through market and industry workshops
• AskMomentum® to engage with advisors to highlight your successes

Lead Generation - Enhance the quantity and quality of opportunities in your channel

• Strategically schedule interactions with ISG at the market level – by vertical, country and service line
• Client Connect, where buyers identify service providers that match their project requirements

Market Differentiation - Communicate your unique positioning to stand out from your competition

• Market and industry workshops to build relationships and communicate your value proposition
• Focus on messaging and differentiation, client/advisor perception gap research and bid materials review

Sales Effectiveness - Improve sales effectiveness to increase your win/loss rate

• Pursuit effectiveness research and subscription services
• Lost deals post-mortem analysis and workshops
• Expert coaching for specific opportunities

Delivery Capabilities - Enhance your team's transition effectiveness

• Transition Management Certification Program
• Build a foundation for a successful relationship